Email newsletter in MailChimp: instructions for beginners
Nov 9, 2024 20:54:30 GMT -8
Post by lizaseo11 on Nov 9, 2024 20:54:30 GMT -8
Every marketer should be able to create an email newsletter and track its results. However, surprisingly, many do it incorrectly. Creating correct HTML letters is not as easy as it seems, and conducting newsletter analytics is even more difficult.
Let's figure out what mailchipm is and how to make a mailing.
Determine the purpose of the mailing
A clearly defined goal and concept of the mailing play a huge role not only in the result, but also in the process of creating the letter. Decide what question your letter will answer from users? Will the mailing bring something useful or interesting to your audience? Will you be able to create an email that will interest people? After all, for most readers there are only two categories of letters - spam and useful.
Spam - all those letters that are not relevant, do not arouse interest and do not bring useful information. As a rule, such messages are immediately deleted. Therefore, you should decide not only on the topic, relevance and usefulness of the information, but also on the audience for which your mailing is intended.
Create an account in the mail service
In order to create shopify website design a mailing list, you will need an account in the mailing service. Today we are looking at MailChimp, as it is quite convenient and easy to use for both beginners and experienced marketers. It is important to consider that mail chimp gives the opportunity to make a free mailing list only for 2000 people. Unfortunately, the mailchimp interface is presented only in Spanish and English.
To register, you will need an email with your website domain. Fill in all the fields and, if you need additional information on how to send a newsletter with MailChimp, check the corresponding box when registering. Later, you will receive training lessons from the company by email.
Create a mailing list
We have already noted that audience collection plays an important role. Ask yourself: will the information I want to share with them be useful to these people? If so, create a Google spreadsheet and enter your audience contacts there. If you work in a CRM system, simply download the contacts you need to an Excel spreadsheet. All documents should be saved in a CSV file.
Check how your contacts are formatted in the table. Each field should have its own separate value, and each cell should have its own. The main information that should be in the table is the name, email, and last name. If the document contains empty values, the subscriber will not receive the letter.
To send a mailing in mailchimp, you need to enter the sender's address, the sender's name, the company's address, and the reason for sending this mailing. You can also set up a notification about the general activity of subscribers. After that, select Create A List And Go To Import.
Upload your file in CSV format, confirm the user agreement and click Next, in the next window confirm all the data. Everything is ready, you can use the same database without re-downloading it, and if you need to make adjustments, you can do it directly in the mailchimp service.
Create a mailing campaign
How to make a mailing? It's simple, you need to open the Campaigns tab and create a new campaign. Choose Regular campaign - this is a regular mailing, you can also choose a campaign for a/b testing.
In the Campaign name line, select the name of your mailing for yourself, and in the Email subject, the name of the letter that recipients will see. The main thing is not to confuse these two values, so that there is no mishap.
Decide on the structure and content
An effective mailing not only carries useful information, but also looks beautiful. You can make unusual mailings, or you can make letters that are consistent with the style of your site.
The subject of your message should contain information that will obviously engage the subscriber even without opening the letter. Work out the subject of the mailing from beginning to end - it should be bright and eye-catching.
It is best to write content in a mailing constructor, so it will be easier for you to imagine how your message looks. Do not write a huge text of two thousand characters, it is better to write less, but more interesting.
Select the layout of the letter
When you create a new company, you are given about 20 layout options to choose from. You can personalize the appearance to your taste, add or rearrange blocks, change the color and add your company logo.
If you don't want to bother with creating a template, you can immediately select a ready-made letter subject. This method is most suitable for beginners.
Once you have decided on the layout, add text, images and click Save. You can immediately see how your letter will look to users.
We send out a newsletter
I recommend checking all the data you have previously entered and determining the relevance and correctness of the information. If all your previous steps were performed correctly, the button in the lower right corner will be blue, but if it is gray, you need to find the error and correct it. As a rule, the error is highlighted on the screen in red.
Now you can send a test letter and check if everything suits you, if the transition buttons work, etc. You can make a delayed posting using the Schedule button, set the date and time of sending, confirm the action.
Conduct an analysis of the report
The next day, you can already create a report on the mailing. Go to the Campaigns tab and click the View Report button next to your company. In this report, you can see how many letters reached recipients, how many were opened, and how many people went to your site using the buttons in the mailing.
Let's draw conclusions
Unfortunately, if the letter is sent, it cannot be corrected or deleted. Double-check the correctness of the information, the correctness of the message text and its general appearance. After all, sometimes email newsletters do not bring benefits, but significant harm to companies. That is why we do not recommend sending newsletters to inattentive people or in a bad mood. Well, as they say, measure seven times, cut once.
Let's figure out what mailchipm is and how to make a mailing.
Determine the purpose of the mailing
A clearly defined goal and concept of the mailing play a huge role not only in the result, but also in the process of creating the letter. Decide what question your letter will answer from users? Will the mailing bring something useful or interesting to your audience? Will you be able to create an email that will interest people? After all, for most readers there are only two categories of letters - spam and useful.
Spam - all those letters that are not relevant, do not arouse interest and do not bring useful information. As a rule, such messages are immediately deleted. Therefore, you should decide not only on the topic, relevance and usefulness of the information, but also on the audience for which your mailing is intended.
Create an account in the mail service
In order to create shopify website design a mailing list, you will need an account in the mailing service. Today we are looking at MailChimp, as it is quite convenient and easy to use for both beginners and experienced marketers. It is important to consider that mail chimp gives the opportunity to make a free mailing list only for 2000 people. Unfortunately, the mailchimp interface is presented only in Spanish and English.
To register, you will need an email with your website domain. Fill in all the fields and, if you need additional information on how to send a newsletter with MailChimp, check the corresponding box when registering. Later, you will receive training lessons from the company by email.
Create a mailing list
We have already noted that audience collection plays an important role. Ask yourself: will the information I want to share with them be useful to these people? If so, create a Google spreadsheet and enter your audience contacts there. If you work in a CRM system, simply download the contacts you need to an Excel spreadsheet. All documents should be saved in a CSV file.
Check how your contacts are formatted in the table. Each field should have its own separate value, and each cell should have its own. The main information that should be in the table is the name, email, and last name. If the document contains empty values, the subscriber will not receive the letter.
To send a mailing in mailchimp, you need to enter the sender's address, the sender's name, the company's address, and the reason for sending this mailing. You can also set up a notification about the general activity of subscribers. After that, select Create A List And Go To Import.
Upload your file in CSV format, confirm the user agreement and click Next, in the next window confirm all the data. Everything is ready, you can use the same database without re-downloading it, and if you need to make adjustments, you can do it directly in the mailchimp service.
Create a mailing campaign
How to make a mailing? It's simple, you need to open the Campaigns tab and create a new campaign. Choose Regular campaign - this is a regular mailing, you can also choose a campaign for a/b testing.
In the Campaign name line, select the name of your mailing for yourself, and in the Email subject, the name of the letter that recipients will see. The main thing is not to confuse these two values, so that there is no mishap.
Decide on the structure and content
An effective mailing not only carries useful information, but also looks beautiful. You can make unusual mailings, or you can make letters that are consistent with the style of your site.
The subject of your message should contain information that will obviously engage the subscriber even without opening the letter. Work out the subject of the mailing from beginning to end - it should be bright and eye-catching.
It is best to write content in a mailing constructor, so it will be easier for you to imagine how your message looks. Do not write a huge text of two thousand characters, it is better to write less, but more interesting.
Select the layout of the letter
When you create a new company, you are given about 20 layout options to choose from. You can personalize the appearance to your taste, add or rearrange blocks, change the color and add your company logo.
If you don't want to bother with creating a template, you can immediately select a ready-made letter subject. This method is most suitable for beginners.
Once you have decided on the layout, add text, images and click Save. You can immediately see how your letter will look to users.
We send out a newsletter
I recommend checking all the data you have previously entered and determining the relevance and correctness of the information. If all your previous steps were performed correctly, the button in the lower right corner will be blue, but if it is gray, you need to find the error and correct it. As a rule, the error is highlighted on the screen in red.
Now you can send a test letter and check if everything suits you, if the transition buttons work, etc. You can make a delayed posting using the Schedule button, set the date and time of sending, confirm the action.
Conduct an analysis of the report
The next day, you can already create a report on the mailing. Go to the Campaigns tab and click the View Report button next to your company. In this report, you can see how many letters reached recipients, how many were opened, and how many people went to your site using the buttons in the mailing.
Let's draw conclusions
Unfortunately, if the letter is sent, it cannot be corrected or deleted. Double-check the correctness of the information, the correctness of the message text and its general appearance. After all, sometimes email newsletters do not bring benefits, but significant harm to companies. That is why we do not recommend sending newsletters to inattentive people or in a bad mood. Well, as they say, measure seven times, cut once.