6 tips for an effective SMS campaign
Oct 30, 2024 22:01:35 GMT -8
Post by moumita7777 on Oct 30, 2024 22:01:35 GMT -8
Create traffic in your store or on your site, set up promotional offers, increase your sales, or obtain customer loyalty… There are many reasons to use SMS marketing . But you still need to have the right codes to ensure a successful marketing campaign…
So here are some tips that will help you put in place an effective marketing strategy , in order to obtain a good return on investment .
Clearly define the objective of your advertising campaign
You want to present a new range , a new point of sale , an event, confirm the dispatch of an order, set up SMS alerts , etc.
Laying out your objectives social media marketing service and quantifying them allows you to check the effectiveness of the chosen communication channel, in particular, thanks to the statistics available in your customer area, on our SMS platform.
This will help you write an effective message , and you will have an easier time evaluating the success rate of your SMS email campaign.
SMS recipients via the Internet: who is my target?
Depending on the products or services you want to highlight in your SMS mailing campaign, you will not have, as a sender, the same type of customer. This is why you must segment your customers , or prospects, according to:
their geographic area,
their purchasing habit (product or service),
their place of purchase (physical store, online),
their gender,
their age…
The criteria you select must weigh in the targeting of your marketing campaigns : who is my offer aimed at?
Personal data
When you ask your regular or new customers for their phone numbers , age, gender, emailing... whether in a physical store or on your website through forms, you must ask for their consent . It is mandatory, there is a law that protects them. From the moment you have their consent , this allows you to expand your database. If you do not have a customer file to carry out your targeting , know that we provide this service, and that all our data is Opt-in, that is to say verified, and constantly renewed.
What speech to use?
Depending on the age group or the type of product or service you offer, the advertising messages will not be the same. You must know how to adapt , while being precise in your marketing message.
Criteria to consider when writing your SMS message
The message should be:
short,
impactful,
understood by your target, you must therefore adapt your language to the target age group (for example),
create the desire to: click on the link, go to your store, want to discover more,
with a short link on a landing page of your website.
Since SMS deliverability is excellent as long as you have the right numbers, the message must be clear and precise.
Choose a complete service from a professional SMS router
Not all agencies offer the same services, it is important to differentiate what is included in an offer or not. The best is to choose a complete service, in order to have the best possible results with this communication tool.
At Spot-Hit , our team of professionals is here to advise you: depending on the type of campaign you want to run (SMS, multi-channel, etc.), how often , and according to your budget .
For sending bulk SMS, with Premium SMS, you have the possibility to:
Manage your contact list (Automatic deduplication, classification by groups, import by list or file (XLS, CSV),
Track your campaigns in your customer area (real-time statistics, full online report, updating of mailing lists, opening rates, etc.),
Manage SMS stop (Automatic notification of unsubscriptions, monitoring of the exclusion list, unsubscription),
Acknowledgments of receipt, customizable sender, Long SMS, international sending…
So here are some tips that will help you put in place an effective marketing strategy , in order to obtain a good return on investment .
Clearly define the objective of your advertising campaign
You want to present a new range , a new point of sale , an event, confirm the dispatch of an order, set up SMS alerts , etc.
Laying out your objectives social media marketing service and quantifying them allows you to check the effectiveness of the chosen communication channel, in particular, thanks to the statistics available in your customer area, on our SMS platform.
This will help you write an effective message , and you will have an easier time evaluating the success rate of your SMS email campaign.
SMS recipients via the Internet: who is my target?
Depending on the products or services you want to highlight in your SMS mailing campaign, you will not have, as a sender, the same type of customer. This is why you must segment your customers , or prospects, according to:
their geographic area,
their purchasing habit (product or service),
their place of purchase (physical store, online),
their gender,
their age…
The criteria you select must weigh in the targeting of your marketing campaigns : who is my offer aimed at?
Personal data
When you ask your regular or new customers for their phone numbers , age, gender, emailing... whether in a physical store or on your website through forms, you must ask for their consent . It is mandatory, there is a law that protects them. From the moment you have their consent , this allows you to expand your database. If you do not have a customer file to carry out your targeting , know that we provide this service, and that all our data is Opt-in, that is to say verified, and constantly renewed.
What speech to use?
Depending on the age group or the type of product or service you offer, the advertising messages will not be the same. You must know how to adapt , while being precise in your marketing message.
Criteria to consider when writing your SMS message
The message should be:
short,
impactful,
understood by your target, you must therefore adapt your language to the target age group (for example),
create the desire to: click on the link, go to your store, want to discover more,
with a short link on a landing page of your website.
Since SMS deliverability is excellent as long as you have the right numbers, the message must be clear and precise.
Choose a complete service from a professional SMS router
Not all agencies offer the same services, it is important to differentiate what is included in an offer or not. The best is to choose a complete service, in order to have the best possible results with this communication tool.
At Spot-Hit , our team of professionals is here to advise you: depending on the type of campaign you want to run (SMS, multi-channel, etc.), how often , and according to your budget .
For sending bulk SMS, with Premium SMS, you have the possibility to:
Manage your contact list (Automatic deduplication, classification by groups, import by list or file (XLS, CSV),
Track your campaigns in your customer area (real-time statistics, full online report, updating of mailing lists, opening rates, etc.),
Manage SMS stop (Automatic notification of unsubscriptions, monitoring of the exclusion list, unsubscription),
Acknowledgments of receipt, customizable sender, Long SMS, international sending…