Personal branding: what is it and how to create your own? In
Oct 29, 2024 23:14:16 GMT -8
Post by lizakhatun1122 on Oct 29, 2024 23:14:16 GMT -8
In this article we are going to review fundamental concepts about personal branding : what it is, examples of personal brands, as well as tips for creating your own.
Table of Contents [ Hide ]
1 What is personal branding?
2 The 3 pillars of personal branding
3 Examples of successful personal brands
4 How to create your personal brand?
What is personal branding?
Personal branding is the impression we leave on others . The feelings and thoughts they have about us.
We can find another definition from Jeff Bezos, CEO of Amazon, who defines personal brand as “what people say about you when you are not there.”
As you can imagine, working on a correct personal brand results in a multitude of benefits:
People will choose you as their favorite option
Whether it's to consume content, or to be your clients, a good personal brand will make people want to choose you over others.
This is technically known as “ brand positioning ,” meaning the place you occupy in people’s minds when they think of something.
For example, if your on page seo service potential clients are thinking about hiring someone to handle their social media, where would you rank in their minds? Are there other names of people they would work with before you?
Opportunities to monetize or boost your visibility
Personal branding brings many joys to those who develop it, and one of those joys is the possibility of earning money with your image.
For example, some opportunities that may arise for you are:
Provide paid training in the professional sector in which you have become known.
New clients who have found you thanks to the visibility you are working on.
Publishing books that your community might be willing to buy.
Appear on radio, television or give lectures by becoming a recognized and popular figure in the sector.
As you can see, the proposals do not stop as your personal brand grows.
Synergies with other professionals
As you gain more exposure and respect within a community, you'll find it easier to talk to people who may currently seem inaccessible.
This is especially relevant if you're doing interviews on a blog, podcast or YouTube channel : this way, you'll multiply the chances of speaking face to face with some of your top stakeholders.
For me, this is one of the best ways to work on your personal brand. Being genuinely interested in the person behind that professional, in their life, what hobbies they have, getting to know their family… Having a real interest in being friends with this person.
The 3 pillars of personal branding
We may think that to nurture a personal brand you just need to find a sector that you like.
But this is a mistaken belief.
Just because you like or are passionate about a topic is not enough of a reason to develop a business model that supports you, or to make yourself known in it.
Instead, you should think about three fundamental bases: that you like it, that you are good at it, and that it can make you money .
I hope you like it
What are you passionate about? Identify what you really enjoy doing. It's not just a matter of taste, but of finding that activity that makes you lose track of time, that you would do even if you weren't paid for it.
Why is it important? When you work on something you are passionate about, not only does it increase your personal happiness and satisfaction, but you also get better at what you do. Passion is contagious and draws others to your brand.
Good luck to you
Recognize your strengths: Identify those skills you naturally excel at or those you are willing to invest time in improving.
The value of excellence: Being good at what you do gives you credibility and authority in your field. People trust and respect those who demonstrate skill and knowledge.
That I can give you money
Monetize your passion and skill: Find ways to generate income from what you love to do and are good at. This can include getting a job in that field, accepting freelance client proposals, brand sponsorships, or earning commissions for recommending products and services (known as affiliate marketing).
Balancing passion and profitability: Not all interests or skills have an immediate financial return. Find the balance between doing what you love and what can support you financially. Otherwise, it will become a hobby that you may abandon in the long run.
By focusing on these three key areas ( passion, skill and profitability ) you will be on the right path to developing a personal and professional presence that not only makes you happy, but also brings you financial benefits.
Examples of successful personal brands
As we have previously mentioned, successful personal brands are usually those that achieve great recognition in their field, combining skills, passion and a viable business model.
Although there are many examples of personal brands, some that may serve as inspiration are the following:
Gordon Ramsay
Initially known for his career as a chef and for his television shows, Ramsay has built a personal brand that is associated with culinary excellence, teaching and a strong, direct character .
Her influence extends beyond the kitchen, as she has published books, been a judge on several television shows and has garnered a notable presence on social media.
Elon Musk
We know that his name sounds familiar to you, and that is synonymous with the fact that his personal brand has transcended on a large scale worldwide.
Indeed, Elon Musk is the CEO of SpaceX, Tesla, and more recently Twitter or X, becoming synonymous with innovation and cutting-edge technology . His personal brand is associated with ambition, risk and futuristic vision, attracting the attention of both followers and critics.
Causing controversy can dramatically increase your notoriety overnight, but at a price that not all of us are willing to pay.
Greta Thunberg
Although not an influencer in the traditional sense, Greta has become an iconic figure in the fight against climate change . Her personal brand is associated with environmental activism, sincerity and a call to urgent action. Despite her youth, she has achieved a significant global impact.
Huda Kattan
Founder of Huda Beauty, she started out as a beauty blogger and vlogger . Her personal brand revolves around beauty, makeup, and entrepreneurship. She has used her influence to build an empire in the cosmetics industry.
Jordi Wild
Although Jordi Wild started with his YouTube channel “El Rincón de Giorgio”, he expanded his format to offer a groundbreaking podcast , “The Wild Project”, which is currently one of the most listened to podcasts in Spanish-speaking countries.
Its growth came not only from its previous entertainment channel, but also from interviewing well-known public figures who shared unusual anecdotes with messages and figures that would be striking for any viewer.
Ibai Llanos
Ibai Llanos is a clear example of a successful personal brand in the digital world. He began his career as an eSports commentator and streamer on platforms such as Twitch and YouTube.
His personal brand is characterized by his authenticity, his sense of humor and his ability to genuinely connect with his audience. In addition, he has managed to diversify his activities, venturing into sporting events and collaborating with renowned figures in sports and entertainment.
Sergio Peinado
Sergio Peinado is another good example of how to build a successful personal brand in the fitness and wellness space . Known for his presence on YouTube and other social media platforms, Sergio has positioned himself as a reference in the world of training and health, with educational videos on how to perform routines and personal training tips.
How to create your personal brand?
Now that we know the benefits of working on a personal brand, it is time to decide what strategies we are going to follow to become leaders in the sector.
How to create a personal brand
In the infographic above we can identify some steps typical of any company's marketing plan , but applied to our personal brand:
Define the business model : how we are going to make money, otherwise we will end up prioritizing other projects that are profitable for us.
Internal analysis : what is our starting point with our personal brand? Have we already taken action on social media, for example, and do we have a base of followers?
External analysis : what our competitors are doing or what is popular in our sector and environment.
SWOT analysis : the competitive situation from which we start.
Objectives : what we want to achieve with the personal brand.
Strategy design and action plan : how we are going to achieve these objectives, in as much detail as possible. Where we will appear, what we will publish, when we will publish it, what events we will attend to make ourselves known…
Budget : how much will we need to invest taking into account the action plan.
Measurement and analysis : what variables are we going to measure in each communication channel to establish whether or not our objectives have been met (number of followers, visits or contacts made in a year's time, for example).
Contingency plan : In the event that several months go by and we do not see the expected results, what other strategies can we use to try to accelerate growth?
Beyond this, if you want something simpler, the most important key points to define a personal brand are the following:
Choose a name: your own or a nickname
Normally, when we work on a personal brand we tend to associate our own name with the brand .
But there are exceptions: we can use an acronym or nickname (for example, the YouTuber “Plex” is actually called “Daniel”) to have even greater differentiation and so that people know who we are referring to just by hearing the nickname.
Table of Contents [ Hide ]
1 What is personal branding?
2 The 3 pillars of personal branding
3 Examples of successful personal brands
4 How to create your personal brand?
What is personal branding?
Personal branding is the impression we leave on others . The feelings and thoughts they have about us.
We can find another definition from Jeff Bezos, CEO of Amazon, who defines personal brand as “what people say about you when you are not there.”
As you can imagine, working on a correct personal brand results in a multitude of benefits:
People will choose you as their favorite option
Whether it's to consume content, or to be your clients, a good personal brand will make people want to choose you over others.
This is technically known as “ brand positioning ,” meaning the place you occupy in people’s minds when they think of something.
For example, if your on page seo service potential clients are thinking about hiring someone to handle their social media, where would you rank in their minds? Are there other names of people they would work with before you?
Opportunities to monetize or boost your visibility
Personal branding brings many joys to those who develop it, and one of those joys is the possibility of earning money with your image.
For example, some opportunities that may arise for you are:
Provide paid training in the professional sector in which you have become known.
New clients who have found you thanks to the visibility you are working on.
Publishing books that your community might be willing to buy.
Appear on radio, television or give lectures by becoming a recognized and popular figure in the sector.
As you can see, the proposals do not stop as your personal brand grows.
Synergies with other professionals
As you gain more exposure and respect within a community, you'll find it easier to talk to people who may currently seem inaccessible.
This is especially relevant if you're doing interviews on a blog, podcast or YouTube channel : this way, you'll multiply the chances of speaking face to face with some of your top stakeholders.
For me, this is one of the best ways to work on your personal brand. Being genuinely interested in the person behind that professional, in their life, what hobbies they have, getting to know their family… Having a real interest in being friends with this person.
The 3 pillars of personal branding
We may think that to nurture a personal brand you just need to find a sector that you like.
But this is a mistaken belief.
Just because you like or are passionate about a topic is not enough of a reason to develop a business model that supports you, or to make yourself known in it.
Instead, you should think about three fundamental bases: that you like it, that you are good at it, and that it can make you money .
I hope you like it
What are you passionate about? Identify what you really enjoy doing. It's not just a matter of taste, but of finding that activity that makes you lose track of time, that you would do even if you weren't paid for it.
Why is it important? When you work on something you are passionate about, not only does it increase your personal happiness and satisfaction, but you also get better at what you do. Passion is contagious and draws others to your brand.
Good luck to you
Recognize your strengths: Identify those skills you naturally excel at or those you are willing to invest time in improving.
The value of excellence: Being good at what you do gives you credibility and authority in your field. People trust and respect those who demonstrate skill and knowledge.
That I can give you money
Monetize your passion and skill: Find ways to generate income from what you love to do and are good at. This can include getting a job in that field, accepting freelance client proposals, brand sponsorships, or earning commissions for recommending products and services (known as affiliate marketing).
Balancing passion and profitability: Not all interests or skills have an immediate financial return. Find the balance between doing what you love and what can support you financially. Otherwise, it will become a hobby that you may abandon in the long run.
By focusing on these three key areas ( passion, skill and profitability ) you will be on the right path to developing a personal and professional presence that not only makes you happy, but also brings you financial benefits.
Examples of successful personal brands
As we have previously mentioned, successful personal brands are usually those that achieve great recognition in their field, combining skills, passion and a viable business model.
Although there are many examples of personal brands, some that may serve as inspiration are the following:
Gordon Ramsay
Initially known for his career as a chef and for his television shows, Ramsay has built a personal brand that is associated with culinary excellence, teaching and a strong, direct character .
Her influence extends beyond the kitchen, as she has published books, been a judge on several television shows and has garnered a notable presence on social media.
Elon Musk
We know that his name sounds familiar to you, and that is synonymous with the fact that his personal brand has transcended on a large scale worldwide.
Indeed, Elon Musk is the CEO of SpaceX, Tesla, and more recently Twitter or X, becoming synonymous with innovation and cutting-edge technology . His personal brand is associated with ambition, risk and futuristic vision, attracting the attention of both followers and critics.
Causing controversy can dramatically increase your notoriety overnight, but at a price that not all of us are willing to pay.
Greta Thunberg
Although not an influencer in the traditional sense, Greta has become an iconic figure in the fight against climate change . Her personal brand is associated with environmental activism, sincerity and a call to urgent action. Despite her youth, she has achieved a significant global impact.
Huda Kattan
Founder of Huda Beauty, she started out as a beauty blogger and vlogger . Her personal brand revolves around beauty, makeup, and entrepreneurship. She has used her influence to build an empire in the cosmetics industry.
Jordi Wild
Although Jordi Wild started with his YouTube channel “El Rincón de Giorgio”, he expanded his format to offer a groundbreaking podcast , “The Wild Project”, which is currently one of the most listened to podcasts in Spanish-speaking countries.
Its growth came not only from its previous entertainment channel, but also from interviewing well-known public figures who shared unusual anecdotes with messages and figures that would be striking for any viewer.
Ibai Llanos
Ibai Llanos is a clear example of a successful personal brand in the digital world. He began his career as an eSports commentator and streamer on platforms such as Twitch and YouTube.
His personal brand is characterized by his authenticity, his sense of humor and his ability to genuinely connect with his audience. In addition, he has managed to diversify his activities, venturing into sporting events and collaborating with renowned figures in sports and entertainment.
Sergio Peinado
Sergio Peinado is another good example of how to build a successful personal brand in the fitness and wellness space . Known for his presence on YouTube and other social media platforms, Sergio has positioned himself as a reference in the world of training and health, with educational videos on how to perform routines and personal training tips.
How to create your personal brand?
Now that we know the benefits of working on a personal brand, it is time to decide what strategies we are going to follow to become leaders in the sector.
How to create a personal brand
In the infographic above we can identify some steps typical of any company's marketing plan , but applied to our personal brand:
Define the business model : how we are going to make money, otherwise we will end up prioritizing other projects that are profitable for us.
Internal analysis : what is our starting point with our personal brand? Have we already taken action on social media, for example, and do we have a base of followers?
External analysis : what our competitors are doing or what is popular in our sector and environment.
SWOT analysis : the competitive situation from which we start.
Objectives : what we want to achieve with the personal brand.
Strategy design and action plan : how we are going to achieve these objectives, in as much detail as possible. Where we will appear, what we will publish, when we will publish it, what events we will attend to make ourselves known…
Budget : how much will we need to invest taking into account the action plan.
Measurement and analysis : what variables are we going to measure in each communication channel to establish whether or not our objectives have been met (number of followers, visits or contacts made in a year's time, for example).
Contingency plan : In the event that several months go by and we do not see the expected results, what other strategies can we use to try to accelerate growth?
Beyond this, if you want something simpler, the most important key points to define a personal brand are the following:
Choose a name: your own or a nickname
Normally, when we work on a personal brand we tend to associate our own name with the brand .
But there are exceptions: we can use an acronym or nickname (for example, the YouTuber “Plex” is actually called “Daniel”) to have even greater differentiation and so that people know who we are referring to just by hearing the nickname.