A social network analysis of the Italian blogosphere
Mar 11, 2024 1:06:42 GMT -8
Post by afifatabassum on Mar 11, 2024 1:06:42 GMT -8
The approach of companies, and of marketing/PR agencies, to online communication is still generally very instinctive: you fall in love with an idea, better if labeled as "viral", and you "push" it online, regardless completely from the environment that you would like to welcome it. We ignore the fact that the internet is an ecosystem, a territory, made up of places of discussion and above all of people in relationships, which must be understood and studied before venturing into any communication activity.
A technique that can be used Brazil Phone Number effectively to study and visualize the ecosystem you wish to enter, without altering its balance and obtaining a negative effect, is that of Social Network Analysis . The SNA which originates from the contributions of Jacob Levi Moreno, the founder of sociometry, a science that analyzes interpersonal relationships, allows the central nodes ( hub ) of a certain system of relationships to emerge , but also the bridge subjects ( bridge ) that make communication between two distant sub-networks ( cliques ) is possible.
I tried to apply it to the most visible blogs that animate the Italian scene with the aim of highlighting the relationships that are established between bloggers and better understanding how information flows between them. First I considered the 500 most cited Italian blogs in the last 6 months (July-December) and consequently for each of them I researched, using BlogBabel and Vox Populi by Digital PR, the most frequent outgoing links (i.e. the most cited blogs) and incoming (i.e. blogs citing the reference blog). The criterion of linking frequency allows us to photograph the most long-lasting and less occasional relationships.
A technique that can be used Brazil Phone Number effectively to study and visualize the ecosystem you wish to enter, without altering its balance and obtaining a negative effect, is that of Social Network Analysis . The SNA which originates from the contributions of Jacob Levi Moreno, the founder of sociometry, a science that analyzes interpersonal relationships, allows the central nodes ( hub ) of a certain system of relationships to emerge , but also the bridge subjects ( bridge ) that make communication between two distant sub-networks ( cliques ) is possible.
I tried to apply it to the most visible blogs that animate the Italian scene with the aim of highlighting the relationships that are established between bloggers and better understanding how information flows between them. First I considered the 500 most cited Italian blogs in the last 6 months (July-December) and consequently for each of them I researched, using BlogBabel and Vox Populi by Digital PR, the most frequent outgoing links (i.e. the most cited blogs) and incoming (i.e. blogs citing the reference blog). The criterion of linking frequency allows us to photograph the most long-lasting and less occasional relationships.