Marketing automation 2021: trends and strategies
Mar 9, 2024 20:34:08 GMT -8
Post by account_disabled on Mar 9, 2024 20:34:08 GMT -8
The data confirms it: spending on marketing automation is constantly growing globally and will reach 25 billion by 2023. (Forrester). In an increasingly competitive market, where to stand out it is essential to offer a very high quality customer experience, automation plays a fundamental strategic role. The objective of marketing automation is to improve the offer to the customer and at the same time free the team from repetitive work. The tools available today are very high-performance and destined to become increasingly more complete.
They are tools that must respond to the company's needs Germany Phone Number for centralization and omnichannel towards the outside . Functions and possibilities that should also be easy to use, to overcome the resistance of the resources involved. The key points of the article: Marketing automation is essential today to be able to build a valuable customer experience and stand out from competitors on the market. Through tools and platforms it is possible to acquire data, formulate forecasts and offer omni-channel experiences The needs of companies today in terms of marketing automation are ease of management of the tool, control of all touchpoints within the customer journey and increased productivity Automation today is no longer a choice within a digital transformation path, but an entry prerequisite to compete at a marketing level.
This is why it is essential to keep up with and monitor new trends in this sector Satisfying the customer is the key to remaining competitive on the market, to acquiring new contacts and to retaining those already acquired. Companies have these goals and must look for the best tools to achieve them. The objectives are ambitious but too often companies still fail to achieve them. Marketing automation is only just beginning and there is still a long way to go. According to research, 43% of the companies interviewed declare that they use their marketing automation platform only for key functions and even 18% declare that they do not use any marketing automation platform .
They are tools that must respond to the company's needs Germany Phone Number for centralization and omnichannel towards the outside . Functions and possibilities that should also be easy to use, to overcome the resistance of the resources involved. The key points of the article: Marketing automation is essential today to be able to build a valuable customer experience and stand out from competitors on the market. Through tools and platforms it is possible to acquire data, formulate forecasts and offer omni-channel experiences The needs of companies today in terms of marketing automation are ease of management of the tool, control of all touchpoints within the customer journey and increased productivity Automation today is no longer a choice within a digital transformation path, but an entry prerequisite to compete at a marketing level.
This is why it is essential to keep up with and monitor new trends in this sector Satisfying the customer is the key to remaining competitive on the market, to acquiring new contacts and to retaining those already acquired. Companies have these goals and must look for the best tools to achieve them. The objectives are ambitious but too often companies still fail to achieve them. Marketing automation is only just beginning and there is still a long way to go. According to research, 43% of the companies interviewed declare that they use their marketing automation platform only for key functions and even 18% declare that they do not use any marketing automation platform .