Decide on the content you will publish
Mar 7, 2024 2:21:06 GMT -8
Post by account_disabled on Mar 7, 2024 2:21:06 GMT -8
Think about the value you will bring with your content and how you can differentiate yourself from your competitors' blogs . Next, create a mission statement for your blog. Include your company's unique vision for content, the value your content provides, the audience that benefits from it, and the principles the company supports. With all this in mind, decide on the content you will publish. You can consider two types of content strategies, namely Publications and Libraries , as Andy Crestodina indicates: Publications cover the latest industry news and trending topics that may become irrelevant in the future .
This content is largely distributed via email Venezuela Phone Number and social media to the audience that follows you. Libraries focus on evergreen content , such as how-tos, best practices and guides. This content is distributed organically via search engines and aims to make your brand known to the public. Defining how to reach your audience, such as through search engines, social media, or email, can give you a starting point. Tip: You don't need to choose between publications and libraries, rather you need to decide on a percentage distribution that suits your blog strategy.
For example, Flying Hippo offers the 80 percent rule , which consists of posting 80% evergreen content and 20% trending content. Power your strategy with data Use the SEMrush content platform. Get a 7-day free trial → ADS illustration 2. Identify the main topics of the blog What to create a blog about? It's probably the million dollar question. Identifying the key topics of your blog allows you to have an overview of your future editorial plan. Take the HubSpot topic cluster model as an example. The idea is to identify 5-10 main topics for your blog and then expand on them using different data sources. Presentation of topic clusters Clustering topics is an SEO tactic that focuses on topics (rather than keywords) that: Improve your website architecture; Makes it easier for Google to discover related content; Increase your visibility on search engines.
This content is largely distributed via email Venezuela Phone Number and social media to the audience that follows you. Libraries focus on evergreen content , such as how-tos, best practices and guides. This content is distributed organically via search engines and aims to make your brand known to the public. Defining how to reach your audience, such as through search engines, social media, or email, can give you a starting point. Tip: You don't need to choose between publications and libraries, rather you need to decide on a percentage distribution that suits your blog strategy.
For example, Flying Hippo offers the 80 percent rule , which consists of posting 80% evergreen content and 20% trending content. Power your strategy with data Use the SEMrush content platform. Get a 7-day free trial → ADS illustration 2. Identify the main topics of the blog What to create a blog about? It's probably the million dollar question. Identifying the key topics of your blog allows you to have an overview of your future editorial plan. Take the HubSpot topic cluster model as an example. The idea is to identify 5-10 main topics for your blog and then expand on them using different data sources. Presentation of topic clusters Clustering topics is an SEO tactic that focuses on topics (rather than keywords) that: Improve your website architecture; Makes it easier for Google to discover related content; Increase your visibility on search engines.