TikTok for business? Interview with Marika Marangella
Feb 24, 2024 2:22:20 GMT -8
Post by account_disabled on Feb 24, 2024 2:22:20 GMT -8
In 2018, TikTok was launched , the social network that allows users to create and share short videos. In less than two years it doubled its community and in 2021 it exceeded one billion people , arousing more and more media curiosity. In particular, in the last period, it has also become a launch platform for products and brands, exploited by numerous Italian and foreign companies , which have become an integral part of the experience on this social network. But how is TikTok perceived by companies? We can recognize very different attitudes: some look at it with interest, others believe that their target is not present on this channel and therefore choose not to monitor it; finally, there are companies that would like to use it but are not able to identify the "right" contents and the winning strategy to make the most of it. TikTok, in fact, follows very particular logics, hiding great potential for small and large businesses.
We talked about it with Marika Middle East Phone Number List Marangella , Social Media Manager of Noetica and author of the book Communicate with TikTok and Reels (Zandegù, 2021), who we asked to illustrate the relationship between Italian companies and TikTok through examples of success and best practices. Can you help us understand what prejudices companies currently have towards TikTok? Based on my experience, there are three main prejudices that companies have towards this social network. Until last year, TikTok was considered "the social network for ballet" , a frequent idea among those who do not know the actual potential of this channel and underestimate it, thinking of impoverishing their image by offering content considered superficial.
In the last period, however, it seems that this stereotype is dissolving, leaving room for the awareness that the mechanisms that govern the platform, after the first interactions, show the contents most in line with each visitor, such as information, dissemination and all the variety of themes and formats present. Another frequent prejudice is to consider TikTok " a social network for kids ", a thought closely linked to the belief that it will therefore not be a target of interest for one's business. And finally the last belief, which in my opinion is incorrect, is linked to a deficit in use: it occurs in fact when the use of social media is passive and voyeuristic. We are therefore talking about users who prefer to use content and refrain from publishing it, for fear of not being able to create captivating content. Many companies are perhaps also intimidated by the fact of having to put their face on TikTok.
We talked about it with Marika Middle East Phone Number List Marangella , Social Media Manager of Noetica and author of the book Communicate with TikTok and Reels (Zandegù, 2021), who we asked to illustrate the relationship between Italian companies and TikTok through examples of success and best practices. Can you help us understand what prejudices companies currently have towards TikTok? Based on my experience, there are three main prejudices that companies have towards this social network. Until last year, TikTok was considered "the social network for ballet" , a frequent idea among those who do not know the actual potential of this channel and underestimate it, thinking of impoverishing their image by offering content considered superficial.
In the last period, however, it seems that this stereotype is dissolving, leaving room for the awareness that the mechanisms that govern the platform, after the first interactions, show the contents most in line with each visitor, such as information, dissemination and all the variety of themes and formats present. Another frequent prejudice is to consider TikTok " a social network for kids ", a thought closely linked to the belief that it will therefore not be a target of interest for one's business. And finally the last belief, which in my opinion is incorrect, is linked to a deficit in use: it occurs in fact when the use of social media is passive and voyeuristic. We are therefore talking about users who prefer to use content and refrain from publishing it, for fear of not being able to create captivating content. Many companies are perhaps also intimidated by the fact of having to put their face on TikTok.